As a startup, you want to focus on several things, such as building a user base and developing your product, and link building should be one of them. Link building is an important marketing activity for startups. It’s one of the most efficient ways to improve your site’s visibility and organic search traffic. When done correctly, link building strategy can also help you acquire high-quality links and increase your website’s authority.
This article will discuss link building and why it’s essential for startups. We’ll also share seven link-building strategies that are perfect for startup businesses. Finally, we’ll give you some final thoughts on how to start link-building today!
So, let’s get started:
What Does Link Building For Startups Mean?
Link building is acquiring links from other websites to your own. Links are important because they help search engines discover new pages on your website and understand their relationships. In addition, links can also improve your website’s organic search traffic by making it easier for users to find your site.
Why Does Startup Require Links?
There are several reasons why you want to consider link building for startups.
- Link building can help you improve your website’s visibility. If you acquire links from high-quality websites, your site will rank higher in search engine results pages (SERPs), which means more people can find it.
- Link building can also help you increase your website’s authority. Acquiring links from reputable websites tells search engines that your site is a reliable source of information. As a result, your site will rank higher in SERPs, and users will be more likely to click on your links.
- It can also help you generate traffic from other websites. If someone clicks on a link to your site, who’ll take they’ll be taken to your site? This can help you increase your website’s traffic and improve your bottom line.
Finally, link-building is an excellent way to build relationships with other businesses in your industry. Acquiring links from high-quality websites may also return the favor by linking to your site.
These link partnerships can help you create a network of websites that link to each other, improving your website’s visibility and authority even further. Now that we’ve discussed why link-building is essential for startup steps, let’s look at some strategies that focus on link-building startups.
7 Strategies For Link Building For Startups
There are many link-building strategies, but not all will work well for your startup businesses. That’s why we’ve compiled a list of seven link-building strategies that are perfect for startups:
Creating Link Bait
Create link bait you need to protect that’s unique, interesting, or useful. This is a piece of content that’s designed to attract links. This type of content requires a lot of time and effort, but this link bait will pay off in the long run as it will help you acquire high-quality backlinks.
Once you’ve created it, promote it on social media and other websites to encourage people to link to it. Link bait is usually an article or blog post.
No one wants to read lengthy content, but everyone wants to be updated with the latest trends. This is where link baiting comes in; it allows you to produce informative and exciting content.
For example:
Moz created a “Beginners Guide to SEO” that quickly became one of the most linked-to pieces of content on the internet. It is comprehensive and well-written, providing valuable information for anyone interested in learning more about SEO. As a result, it’s attracted links from some of the most popular websites on the internet.
If you want to create link bait for the startup’s website, focus on creating high-quality content that will be genuinely useful for your target audience.
Reaching Out To Influencers
An influencer with a large online following is considered an expert in the industry that startups target. Influence rs can help you promote your content and website, leading to more links.
You can use a tool like BuzzSumo to find influencers in your industry. Just enter a keyword related to your industry, and BuzzSumo will show you a list of influencers who have written about that topic.
Once you’ve found some influencers, reach out to them and tell them about your content. They may link to their website or social media accounts if they like it.
If they are, offer to write a guest blog post for their website or give them a link to one of your articles in exchange for a link back. Member at, it’s essential to approach relevant industry influencers relevant to your business; otherwise, their followers won’t be interested in what you say.
You can also collaborate with influencers on linkbait content. This is a win-win situation as they get great content to share with their followers, and you get a high-quality link.
Creating Infographics
Infographics are a great way to get links because they condense a lot of information into one visually appealing package. People are more likely to link to an infographic than to a text-based article.
To create an infographic, you must develop an exciting and attention-grabbing topic. Nice, you have your topic; gather data and statistics that support your claims. Then, use a program like Canva or Photoshop to put everything together visually appealingly.
Note: Ensure your infographic is filled with numbers, data, and statistics. Infographics are nothing more than pretty pictures that won’t get many links.
After you’ve created your infographic, contact relevant websites and ask if they’d be interested in sharing it with their audience. Any website owner will be happy to share your infographic.
Note: You can even charge a small fee for people to use your infographic on their website. His is an excellent way to get high-quality links and earn cash from authority websites.
Guest Blogging
Guest blogging is a link-building strategy where you write content for another website in your industry in exchange for a link back to your website.
This is an excellent way to get high-quality links because you’re writing for an authoritative website that is already getting lots of traffic. For your guest blog, promote your article on social media and other channels to drive traffic to the host website.
To find guest blogging opportunities, use Google and search for phrases like “write for us” or “guest post.” You can also use tools like Followerwonk and AllTop to find websites that accept guest bloggers.
When contacting a website owner about guest blogging, send them samples of your previous work to show them your capabilities. If they like what they see, there’s a good chance they’ll allow you to guest blog for their website.
Unlinked Mentions
An unlinked mention is when someone talks about startups on their website but doesn’t link to your website. Get these people to link to you, and thank them for the mention. You can also politely ask them to link to your website.
To find unlinked mentions, use Google and search for your business name + “mentions.” You can also use a tool like Mention or BuzzSumo. These tools will send you alerts whenever someone mentions your business online.
When reaching out to someone who’s mentioned you, thank them. You can also ask them if they’d be willing to link to your website. Any person will be willing to do this, especially if you offer to link back to their website.
Press Links
Press links are links from news websites and other authority sites. They are some of the most powerful links you can get because they come from high-authority websites with a lot of link juice.
To get press links, you need to do something newsworthy, like launching a new product, writing an interesting blog post, or doing something else worthy of being featured on a news website. Once you’ve done something newsworthy, reach out to relevant reporters and try to get them to write about you.
You can also use tools like HARO (Help A Reporter Out) and Cision to find reporters looking for sources for their articles. Then, tell these reporters how you can help them with their article and why you’re the perfect source for their needs.
Resource Links
Resource links are websites that link to helpful resources on the web. These are usually blog posts, tutorials, or other content that teach people something new.
To get resource links, create high-quality content that teaches people something new. Once you’ve created your content, contact relevant websites and inform them about your resource. If it’s beneficial and informative, website owners will be happy to link to it.
These are seven strategies for link building for startups. While some strategies may take longer, they effectively build high-quality links to your website. Pick one or two that work for you.
What Should You Avoid Backlinks For Startups?
It would be best to avoid a few link-building strategies, as they can penalize your website on Google. These include link buying, link farms, and link wheels.
Link buying is when you pay someone for a link to your website. This form of link manipulation can penalize your website, Google.
Link farms are websites created solely to sell links. They often have low-quality content and exist only to sell links.
Link wheels are similar to link farms in that they’re created to sell links. However, they typically use automated software to create hundreds or thousands of low-quality websites linking to each other.
While some strategies should be avoided, plenty of link-building strategies will help your website rank higher on search engine results pages. Just be sure to avoid any tactics that could cause Google to penalize your website.
If you’re unsure whether a link-building strategy is safe, ask an SEO professional before implementing it.
How Long Does Link Building Take?
There’s no magic number for how long link building will take. It is not an overnight process. It can take weeks or even months to see results. If you’re patient and consistent in your link-building efforts, you will eventually see a steady stream of links returning to your website.
Google’s View On Startup Link Building
Google’s Matt Cutts has said: “In general, I wouldn’t worry too much about link building for a new site. Ust focuses on great content and getting the word out about your site.”
This means you shouldn’t put all your link-building eggs in one basket. Instead, focus on creating high-quality content people want to link to. The links will come naturally if your website has exciting and informative content.
While link building is not easy or fast, it is necessary for SEO. Start link-building today if you’re serious about ranking high in search engines and driving traffic to your website. Who knows, with enough effort, you may even see startups featured on the first page of Google.
Final Thoughts
Now, you might know how essential links are for startups. Link building is not accessible, but it’s worth your time and effort. His post covered link-building basics and some strategies that work best for startups.
So what are you waiting for? Start link building today! Plenty of link-building services can assist you with your efforts. You must research and choose a reliable service that will do the job correctly.
Do you have any link-building tips for startups? If you have any questions regarding link-building start-ups, Share them with us in the comments below! We would be happy to answer all your questions.
