As a seo professional, we have tried and tested many link-building strategies, Some of them have been successful, and some have not. Some might take longer to master, while others can be mastered in just a few simple steps. In this way to link building, We have found Podcast link-building to be a highly effective and overlooked strategy.
In this blog, we will discuss what Podcasts are, the benefits of Podcast link-building, and our 6-step process to master Podcast link building.
First, let’s define Podcasts.
What Is A Podcast?
Podcasts are audio or video recordings that can be downloaded and listened to anytime. They are typically found on Podcast platforms such as iTunes or Spotify and can also be found on websites or blogs.
Podcasts can include news, entertainment, educational content, or interviews. But, They are popular among a wide range of listeners and can be accessed on various devices, making Podcasts a great source of quality content.
What Is Podcast Link Building?
Podcast link building is getting Podcast hosts to mention and link to your website during their Podcast episodes. This drives traffic to your website and helps improve your search engine rankings.
Now, let’s discuss the benefits.
Benefits Of Podcast Link Building
- Podcasts have a high level of engagement. Podcast listeners are highly engaged and invested in the content they listen to. However, This means they are likelier to click on links mentioned in Podcasts and visit the linked websites.
- Podcasts have a loyal following. Podcast listeners often develop a strong connection with Podcast hosts and will trust their recommendations. This trust can lead to a higher click-through rate for the linked websites.
- Podcasts have a long shelf-life. Podcast episodes can be listened to at any time and continue to drive traffic to your website long after they are published.
- Podcasts reach a targeted audience. Podcast hosts often have a niche topic or target audience, meaning their podcast listeners will likely be interested in your website.
- Podcasts build credibility and thought leadership. Being mentioned in Podcasts positions you as an expert in your field and can help boost your brand’s reputation.
- Podcasts can drive referral traffic and social shares. Podcast listeners may share the episode, and therefore the mention of your website, with their friends and followers on social media platforms.
Now, let’s dive into the process of mastering Podcast link building
Steps To Master Podcast Link Building
Research Podcasts In Your Industry.
Every Podcast has a niche topic and target audience. Make sure to find Podcasts that align with your brand’s industry and target audience. To find Podcasts, search Podcast directories such as iTunes or Podcast.com and look for Podcasts with a high number of ratings and reviews.
This can be done with various tools, such as
- Podcast Motor and
- Podcast Insights.
Listen To Podcast Episodes.
Once you have found Podcasts in your industry, listen to a few episodes. This will help you understand the Podcast’s tone, style, and topics they cover. It will also give you insights into potential opportunities for Podcast mentions and links.
This will ensure that when you pitch to Podcast hosts, you understand their content and can offer value to their audience.
Build Relationships With Podcast Hosts.
Reach out to Podcast hosts and become a familiar presence in their audience. Comment on Podcast episodes, share them on social media and engage with the Podcast host on social media platforms.
This relationship-building will increase the likelihood that Podcast hosts will mention and link to your website during their episodes.
Pitch Yourself As A Guest For Podcasts.
Once you have established a relationship with Podcast hosts, pitch yourself as a potential guest for their Podcasts. Being a guest on Podcasts is an excellent opportunity for backlinks and positioning yourself as an expert in your industry.
Here’s an example of an Email pitch you can use:
Dear Podcast Host,
I have been a loyal listener of your Podcast for (period) and have enjoyed the (topic) discussions in your recent episodes. As a (job title/expertise), I would love to share my insights and experiences on (relevant Podcast topic) as a guest on your show.
I have attached my bio and links to some of my past (relevant) work. Thank you for your time, and I look forward to potentially joining a future episode.
Best, (Your Name)
Offer Valuable Information Or Resources During Podcast Episodes.
When being interviewed as a guest or mentioned as a resource, offer valuable information or resources that Podcast listeners will find helpful. This can include links to blog posts, eBooks, or any other relevant content on your website.
Even if Podcast hosts do not directly mention your website, mentioning it yourself or providing valuable resources will likely result in indirect backlinks.
Continuously Monitor Podcast Mentions.
Set up Google Alerts for your brand name and website URL to monitor Podcast mentions. Thank Podcast hosts for mentioning your website and sharing the Podcast episode on social media and with your email list.
Is It Worth Investing In Podcast Link Building?
This can be a highly effective way to boost your brand’s online visibility, increase referral traffic and social shares, and establish yourself as a thought leader in your industry. However, Podcast link-building can help you reach new audiences, drive more website traffic and grow your brand’s online presence.
Google’s Comment On Podcast Links
Podcasts are treated like any other type of content and can be a signal in our search ranking algorithms. However, we don’t have a specific “Podcasts” ranking factor. Podcasts can also appear in Search results when hosted on public websites.
Google Podcasts is a separate product from Search, where users can discover and listen to Podcasts. It is currently available on Android, with plans to expand to other platforms. Podcasts can be submitted for inclusion in Google Podcasts through Podcast indexing.
FAQs
Q- How Do I Know If A Podcast Is Popular And Worth Pitching To?
Check the Podcast’s ratings and reviews in Podcast directories such as iTunes or Podcast.com. You can also use tools like Podcast Motor or Podcast Insights to analyze the Podcast’s engagement and reach.
Q- How Often Should I Pitch Myself As A Podcast Guest?
This will vary depending on the Podcasts you are pitching to and their posting frequency. It is best to pitch yourself as a guest once you have established a relationship with Podcast hosts and have listened to several of their episodes.
Q- Can Podcast Link Building Be Automated?
While some aspects of Podcast link building, such as setting up Google Alerts, can be automated, most of the process should not be fully automated. Building relationships with Podcast hosts and offering valuable information during episodes requires personalized communication and cannot be fully automated.
Final Thoughts
Now that you have a better understanding of Podcast link building and the steps to effectively execute it, start incorporating Podcasts into your overall link building strategy. Podcasts provide a unique opportunity to establish relationships and position yourself as an expert, resulting in valuable backlinks for your website.
If you have any questions regarding the podcast link, then feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂
