As an SEO professional, staying on top of the latest marketing trends and strategies is essential. We have seen several backlink-building techniques come and go, but Some of them have proven to be valuable, while others have not been worth the time and effort. Reddit backlinks fall into the category of high-value links, as Reddit is a popular and highly trafficked website.
Reddit backlinks have remained a popular option for many marketers. This blog post will answer what exactly Reddit backlinks are. How do they work on Reddit? and provide a step-by-step guide on building Reddit backlinks.
First, let’s define:
What Are Backlinks?
A backlink is a link from one website to another. These links play an essential role in search engine optimization (SEO), as they help search engines determine the importance and relevance of a website.
In other words, backlinks serve as a “vote” for your website, indicating to search engines that other websites think it is valuable and worth ranking higher in search results.
Now, Let’s understand Reddit in-depth.
Reddit Introduction
It is a social news aggregation, web content rating, and discussion website. Reddit users, known as “Redditors,” submit content through links, images, and text-based posts. Other Redditors can then vote on these submissions, making them appear more or less prominently on the site’s pages.
It’s important to note that Reddit functions as a community with its own set of unwritten rules and norms. Redditors value authenticity and dislike self-promotion, so it’s essential to approach Reddit with these values.
Simply put, Reddit is a community of people sharing and discussing content they find interesting.
So, Now let’s move ahead by understanding Reddit backlinks.
What Are Reddit Backlinks?
Simply put, they are backlinks from Reddit websites or Reddit user profiles to your website. Many marketers see Reddit as an untapped source for building backlinks because it has high domain authority and a large audience – as of January 2022, Reddit had over 56 million daily active users.
But before you jump into building Reddit backlinks, it’s essential to understand the Reddit community and how to properly use Reddit for backlink building.
Reddit Backlink Building Strategy
Set Up A Reddit Account And Build A Positive Reddit Presence
Before submitting links to your website, it’s essential to establish yourself as a valuable member of the Reddit community. This means getting involved in Reddit discussions, sharing valuable content, and generally being a positive community member. Initially, Redditors may be wary of links coming from a new account, so it’s essential first to build credibility and trust.
Find Relevant Subreddits
Once you have built a positive Reddit presence, it’s time to start finding subreddits – or subcategories within Reddit – relevant to your industry or niche. You can search for subreddits using keywords or browse Reddit’s “default” subreddits that are automatically shown on the homepage. To find the most valuable subreddits, focus on those with higher subscriber numbers and more active discussions.
Share Valuable Content In Subreddits
Before submitting links to your website, you must establish yourself as a valuable contributor within Reddit communities by sharing useful and relevant content from other sources. This will help build trust with Redditors and make them more likely to click on links you share from your website.
Some of the content that can be shared are as follows:
- Blog posts
- Industry news
- Infographics
- Videos
- Helpful resources
Share Links To Quality Content On Your Website
Once you have established yourself as a valuable Redditor, it’s time to start sharing links to your website. However, it’s important to only share links to high-quality content that Redditors will find valuable – don’t just spam Reddit with links to any old blog post or page on your website.
It’s also essential to add value by sharing your expertise and insights in the Reddit discussion. Redditors will be likelier to click on your links if they trust you as an industry expert and see the value in your sharing.
Include A Compelling Title And Description
Ensure a catchy and informative title and a brief content description when submitting links from your website. The content itself should also be well-written and valuable to Redditors. This will entice Redditors to click on the link and potentially leave a comment or upvote it, increasing its visibility on Reddit.
Engage With Redditors Who Interact With Your Submission
Once you have posted a link from your website, monitor the comments and engage with Redditors who have interacted with your submission. Thank them for their comments, answer any questions they may have, and continue participating in Reddit discussions to establish yourself as a valuable community member further.
Are Reddit Backlinks “Dofollow”?
It depends on the user’s settings, as Reddit allows users to set their own “dofollow links” and “nofollow links” preferences. However, even if the Reddit backlink is set as “nofollow,” there can still be SEO value in terms of referral traffic from Reddit.
It’s also important to note that Reddit, like other websites, may change its backlink policies at any time. In other words, Reddit backlinks may not directly improve your website’s search rankings, but they can still drive valuable referral traffic.
Google’s Comment On Reddit Backlinks
In a Reddit AMA (ask me anything) in 2018, Google’s John Mueller was asked about the value of Reddit backlinks. He stated that Reddit links can bring referral traffic and added that “in general, Reddit links (and links from other forums) tend to be followed – so it’s not something I’d expect to see in Search Console as part of your normal link profile.”
Google also stated in a Reddit comment that Reddit backlinks could bring referral traffic, but they may not directly affect search rankings. They also warned against participating in Reddit solely for link building, as this could be seen as spammy behavior and result in penalties.
FAQs
Q- How Do I Know If My Reddit Account Is “Established”?
This can be subjective, but generally speaking, an established Reddit account will have a positive Reddit Karma – Reddit’s scoring system for user contributions – and a history of participation in Reddit discussions and sharing valuable content.
Q- Can I Post Links To My Website In Every Subreddit?
No – it’s essential only to share links to your website in subreddits relevant to the content you are sharing. It’s also essential to avoid spamming Reddit with too many links from your website in a short period.
Q- Is It Okay To Ask Redditors To Upvote My Submission?
No – this goes against Reddit’s rules and may result in penalties for your account. Focus on providing value within Reddit communities and sharing high-quality content from your website.
Final Thoughts
Now that you understand Reddit backlinks and how to build them, consider adding them to your overall link-building strategy. However, remember not to rely solely on Reddit backlinks and also to diversify your link-building tactics. And most importantly, always prioritize providing value within Reddit communities instead.
If you have questions regarding Reddit backlinks, then feel free to comment in the comment section. We will be happy to answer you.
Thanks for reading 🙂
