We always hear about how important backlinks are for SEO, but what exactly are they? Backlinks are simply links from other websites that point to your website. Search engines use these backlinks to determine your site’s popularity and relevance. The more backlinks you have, the higher your ranking on search engine results pages (SERPs). But what happens if you don’t have any backlinks? Well, you can always buy them! That’s right; companies out there will sell you backlinks. But is buying backlinks a good idea? Let’s take a look at that.
It is one of the most efficient and effective ways to improve your website’s SEO. However, it’s essential to do it correctly – and that’s where we come in! In this blog post, we’ll walk you through everything you need to know about buying backlinks, including what they are, how they work, and how to get the most out of them. We’ll also discuss Google’s stance on link buying and the pros and cons of this SEO strategy.
So whether you’re a business owner looking for a little boost or an experienced SEO expert looking to take your game up a notch, read on for all the information you need!
History Of Buying Backlinks
Buying links has been around for almost as long as the internet itself. In the early days of SEO, link buying was seen as an easy and effective way to improve your website’s ranking on SERPs. Search engines use simple algorithms that rely heavily on link quantity and quality.
As time passed and algorithms became more complex, buying backlinks became less effective – but it wasn’t completely obsolete. Some experts believe that buying backlinks is still a viable SEO strategy. However, it’s important to note that Google does not condone the practice and may penalize your website if they catch you doing it. So if you buy backlinks, do it carefully and sparingly.
Is Buying Backlinks A Good Idea Or Not?
There is no easy answer to this question. It can be a great way to improve your website’s SEO, but it’s not without its risks. However, Let’s look at the pros and cons of buying backlinks to help you decide if it’s the right strategy for your website.
Pros
- Buying backlinks is an efficient way to improve your website’s SEO
It’s a quick and easy way to build links, which can boost your website’s ranking on SERPs. It can be beneficial if you’re starting and don’t have many links.
- High-quality websites can improve your website’s reputation and authority
The Motto of buying backlinks is “quality over quantity.” A few links from high-authority websites are worth more than hundreds of links from low-quality websites. So if you’re buying backlinks, be sure to buy them from websites that are relevant to your industry and have high domain authority.
- It can help you rank for competitive keywords.
If you’re in a highly competitive industry, buying backlinks can give you the boost you need to rank for competitive keywords. This is because search engines use links as a significant ranking factor.
Cons
- Google may penalize your website if they catch you doing it
buying backlinks can be risky because if Google catches you, they will penalize your website. This means your website could be removed from SERPs entirely. So if you’re buying backlinks, do it carefully and sparingly.
- Backlinks from low-quality websites can harm your website’s ranking
Not every link is created equal, and your SEO ranking won’t increase if you invest in low-quality links. Buying backlinks from low-quality websites can harm your website’s ranking. So be sure to only buy links from websites that are
- If it’s not done carefully can be a waste of money.
If you’re buying backlinks, be sure to do it carefully. Otherwise, you could waste your money on links that won’t improve your website’s SEO.
Google’s Stance On Buying Backlinks
Google does not condone buying links and has explicitly stated so in their Webmaster Guidelines. They consider any link buying or selling a violation of their guidelines and may take action against websites that engage in this activity. In other words, This includes removing the website from SERPs entirely. So if you’re buying backlinks, be aware of the risks involved.
How To Buy Backlinks
However, If you’ve decided buying backlinks is the right strategy for your website, there are a few things you need to do to ensure you’re doing it safely and effectively. Here’s a step-by-step guide on how to buy backlinks:
Perform A Link Gap Analysis
The first step is determining where your website currently ranks for your target keywords. Then, look at your competitors to see how many links they have and where they’re coming from. This will give you an idea of how many links you need to improve your SEO ranking. You can use a tool like ahrefs or Moz’s Open Site Explorer to perform a link gap analysis.
Things to consider in Link Analysis
- Domain Authority (DA): This metric measures a website’s quality and is determined by its age, size, popularity, and the number of links. It usually ranges from 0 to 100, 0 to low quality, and 100 to high quality. The higher the DA, the better.
- Page Authority (PA): This metric measures the quality of an individual page on a website. It usually ranges from 0 to 100, 0 to low quality, and 100 to high quality. The higher the PA, the better.
- Spam Score: This metric measures the likelihood of a website engaging in spammy activities. The higher the spam score, the more likely the website will engage in link buying or other black hat SEO activities.
- Dofollow/nofollow link: These two types of links play a vital role in SEO. Dofollow links are links that pass along link juice and help improve your website’s SEO. Nofollow links, on the other hand, do not pass along link juice and will not help improve your website’s SEO.
Identify How Many Backlinks You Need.
Once you know where your website currently ranks and how many links your competitors have, you can determine how many links you need to improve your SEO ranking. This number will vary depending on your industry and competition. But as a general rule of thumb, try to get at least 50% more links than your competitor has.
Maintain Your Link-Buying Speed
When buying backlinks, it’s essential to do it slowly and steadily over time. For example, buying too many links at once can trigger Google’s spam filters. So be sure to spread out the purchase of links over several weeks or months. This is called “dripping,” which will help you avoid any penalties from Google.
The term “link velocity” is the rate at which you add new links to your website. If you’re buying backlinks, keep your link velocity low to avoid penalties from Google.
Choose An Anchor Text.
Anchor text is the clickable text that appears on a web page. When buying backlinks, be sure to use relevant anchor text. Don’t use similar anchor text for all your links. That will look spammy to Google, and you could get penalized. Instead, vary your anchor text so that it looks natural.
This will help improve your website’s SEO by telling Google what your website is about. For example, if you’re buying a link for your website about “dog toys,” use the anchor text “dog toys.”
Buy Quality Backlinks
It’s essential to only buy links from high-quality websites. These websites have a high Domain Authority and are relevant to your industry. Buying links from low-quality websites can hurt your website’s SEO.
However, When buying backlinks, check the website’s Domain Authority and make sure the site is relevant to your industry. You can use a tool like Moz’s Open Site Explorer to check a website’s Domain Authority.
Keep Track Of Your Existing Backlinks.
Just buying new backlinks doesn’t mean you should forget your existing ones. Keep track of your current link profile and disavow any wrong links. This will help ensure your website has a healthy link profile and avoid any penalties from Google.
Should You Buy Backlinks In 2022?
The answer to this question depends on your website and your goals. Most importantly, If you’re buying backlinks, do it carefully and sparingly. And if you’re unsure if buying links is suitable for your website, talk to an experienced SEO expert. They can help you create a custom link-building strategy that meets your needs.
Where Should You Buy Backlinks?
There are a few different places you can buy backlinks. On the other hand, there are a few reputable companies that sell high-quality backlinks:
- Moz
- ahrefs
- Link buying services from SEO agencies
Few Google Updates Regarding Backlinks
Penguin April 24, 2012
Penguin is an algorithm to catch sites buying links or participating in link schemes. This update devalued the PageRank of sites buying links to link buying less effective.
Hummingbird August 20, 2013
The Hummingbird update was designed better to understand user intent and the meaning of search queries. This update helped Google better match a query with relevant content, making it more challenging to rank for a keyword with low-quality content.
Pigeon July 24, 2014
The Pigeon update was designed to improve local search results. This update made it harder to rank in local search results if you didn’t have a physical location in the city you were trying to rank for.
RankBrain October 26, 2015
RankBrain is an AI system that helps Google interpret queries and match them with the best results. This update made it harder to rank for a keyword if you lacked relevant, high-quality content.
Mobile-First Indexing March 26, 2018
Mobile-First Indexing means Google will index and rank your website based on the mobile version of your site. This update made it essential to have a mobile-friendly website if you want to rank well on Google.
Bert, October 25, 2019
Bert is an update designed to understand user intent better. This update made it harder to rank for a keyword if you lacked relevant, high-quality content.
How Can I Get Backlinks Without Paying?
Moreover, there are a few ways to get backlinks without paying.
- Earn them through link building
- Submit your website to directories
- Add your website to your email signature
- Write guest posts on other blogs
- Create helpful resources and infographics
- Participate in online forums and Q&A websites
- Reach out to influencers and ask for mentions
Buying Backlinks FAQs
Q: Is Buying Backlinks Illegal?
A: While buying backlinks isn’t illegal, it does violate Google’s Webmaster Guidelines. If you’re caught buying links, you could be penalized by Google and removed from SERPs.
Q: How Much Should I Pay For A Backlink?
A: The cost of a backlink will vary depending on the quality of the website. A high-quality website with a high Domain Authority will cost more than a low-quality website. A typical range for a paid link is between $200-$700 per placement, including content creation and outreach.
Q: How Do I Know If A Website Is Selling Backlinks?
A: You can usually tell if a website sells backlinks by looking at the link-buying page. Most link-buying pages will have a list of prices and a contact form.
Conclusion
Now that you know everything about buying backlinks, you can decide if it’s the right strategy for your website. Just remember to buy links sparingly and from high-quality websites. If you do that, these links can be a helpful way to improve your website’s SEO.
However, If you’re unsure if buying backlinks suits your website, talk to an experienced SEO expert. They can help you create a custom link-building strategy that meets your needs.
Do you have any questions about buying backlinks? Let us know in the comments below! We will be happy to answer all your questions.
We hope you enjoyed reading this article; please share it with your friends and family. Buying backlinks can be a helpful way to improve your website’s SEO.
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