When it comes to link building, we have always tried several methods. Some of them are effective, while some of them are not. But most of them involve content in one form or another. However, have you ever tried using your images to build links? Most haven’t, which is unfortunate because image links can be effective when done correctly.
It’s one of the most effective techniques that you can use for your different goals. This is why it’s essential to understand what image link building is.
So, to understand better, we have crafted this guide on Image Links, which will help you know what image link building is and why it is essential, along with seven types of images that can be used to build links, how to optimize your images for link building as well as tips to promote them.
Let’s get started,
What Is Image Link Building?
In simple terms, image link building is the practice of constructing links with the help of images. It involves creating, optimizing, and appropriately using both online and offline visuals to propel your brand forward while also developing external connections.
Why Are Building Image Links Important?
Here are a few reasons why Image links could be significant:
- Simplicity
Nobody wants to invest too much time and energy into reading lengthy content. That’s why visuals can be handy so that complex topics may be broken down and your message conveyed swiftly and effectively. Additionally, they are great for sharing trends or statistics with ease!
- Traffic
It can capture the attention of potential customers and build relationships between your brand and readers. However, If users find an image relevant to their search, they’ll be more likely to click through, increasing website traffic.
- Branding
Images can also help you build your brand and create a unique identity by giving readers an easy way to identify your product or service. This will help you stand out from the competition and increase visibility online.
- Link Building
The most crucial benefit that image link building offers is the ability to build links. Creating a good quality, high-resolution image and making it available on the web can make it easier for people to link to your website.
Now that you have a basic understanding of Image link building and why it is essential, let’s move on to the types of images that build links.
Five Types Of Images Links To Build
Let’s explore the various types of images available for link building and discover how they can help to boost your SEO.
Infographic
An infographic is one of the most famous images used for link building. It’s an effective way to explain complex topics in an easy-to-understand way. When creating an infographic, you’ll need to research the data and create visuals that engage with your audience while staying true to your brand.
Studies have revealed that infographics are 40x more likely to be read than plain text, resulting in an impressive 12% boost in traffic! That’s why marketers turn to this tactic for building quality links.
Product Photos
If you have an e-commerce store, you’ll know how important it is to have high-resolution product images. If you don’t have quality photos, try using brand photography from a professional photographer or stock photos.
This can help you create an impressive look for your products, which will help build trust with potential customers and improve your SEO. However, you can even use your photos to build relationships with other websites, allowing them to use your images and link back to you as a source.
Graphs/Charts
Graphs and charts (aka Data visualization) effectively display data in an easy-to-understand manner. They help your audience understand the information better and more quickly, making them more likely to stay on your website for longer.
Furthermore, it’s a great way to build links with other websites, as they may be interested in using your graphs or charts for their purposes.
Remember: If you are getting the data from third-party sources, be sure to attribute them correctly, as this will help increase credibility and build trust with your readers.
Logos & Badges
Logos & Badges have different stories to tell. The most popular use of these is to build customer recognition and trust. Creating a logo or badge that accurately reflects your brand’s mission will help form meaningful connections with potential customers and get your links from other websites. When utilized effectively, this tactic can be a valuable tool in marketing your business.
For example, if you are a sustainable business, you might create a badge with the message ‘We’re certified sustainable’ or ‘We plant trees for every purchase made.’ A badge like this on your website can help attract more customers and build loyal relationships with them.
Map
Well, This could be valuable for some businesses and some businesses not. Map images can be a great link-building tool for an online store, restaurant chain, or business with multiple locations.
With map images, you can give your customers more detailed directions to your places of business and make it easier for them to find their way. Additionally, providing maps is a great way to build links from other websites, as they may be interested in using your maps for their purposes.
Now you know the different types of images that can help you build links. Let’s move on to how to optimize your images for link building.
How To Optimize Your Images For Link Building,
whether it’s content or an image to build links, should be optimized for the search engine. Here are some tips to help you do this:
Perform Keyword Research For Images
You should choose your keywords carefully when optimizing images for link building. That’s because search engine algorithms index images based on the keywords you use to describe them.
Use relevant keyword phrases that accurately describe your image and make sure they’re easy to read by both search engine bots and humans. Some of the ways you can use to find keywords are:
- Google Trends,
- A keyword research tool,
- Check competitor’s images that rank on top, etc.
Create Unique and quality Images:
As you know, Google prefers unique, high-quality images. If you want to build links with images, create or use only high-resolution images. You can use tools such as:
- Photoshop
- Adobe Illustrator
- Canva, etc.
Optimize For Search Engine
Specific optimization measures must be taken if you want your images to be indexed by search engines. These include:
- ALT text
- Title
- File name
- Caption
- Compression, etc.
Promote Your Images (Paid/Unpaid)
Once you have optimized your images for link building, the next step is to promote them. You can do this either by paid or unpaid promotion.
Paid promotion is an effective way to reach more people. You can use paid ads on platforms like Google Ads, Facebook Ads, and Instagram Ads to promote your images.
On the other hand, Unpaid promotion is done through influencer marketing and social media channels like Instagram, Twitter, and YouTube.
Conclusion
To summarize, Images are a valuable link-building tactic that can help your business gain more visibility on search engine results pages. Choosing the right images and optimizing them correctly for better results is essential.
Even though If you have any questions regarding the topic, feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂
