We always focus on building links to the website as an essential part of SEO. But Did you know there are several other ways to get links? Creating link bait is one of them. Most people are unaware of linkbait and what it can do to improve their link-building process. No worries; by the end of this blog post, you will know everything about link bait.
This blog post will discuss link bait, how to create compelling content that attracts links, and some best practices. We will also provide five examples of link bait successfully generating links. Finally, we will offer some tips on how to develop your ideas for linkbait content.
So, without wasting any time, Let’s get started.
What Is Link Bait?
It is a piece of content on your website that is created to attract links. The aim is to produce something so compelling or unique that other websites feel compelled to link to it. It can take many forms, but some common examples include infographics, blog posts, lists, quizzes, and videos.
Purpose Of Link Bait
The primary purpose of link bait is to generate backlinks. Creating link-worthy content can increase the number of high-quality links pointing to your website, improving your SEO. In addition to generating backlinks, link bait can also help to:
- Increase brand awareness
- Drive traffic to your website
- Boost your social media following
How Can Link Bait Be Effective For Link Building?
It is an effective link-building tactic because it is one of the few you can use to earn authority links.
Link bait is an effective link-building tactic because it allows you to control the anchor text. Anchor text is the clickable text in a hyperlink. Google uses it to determine the topic of a web page. Controlling the anchor text ensures your link bait is optimized for your target keywords.
In addition, link bait is an effective link-building tactic because it allows you to control the link destination. The link destination is the URL that a hyperlink points to. By controlling the link destination, you can ensure that your linkbait points users to the most relevant page on your website.
Benefits And Drawbacks Of Linkbait
Link bait has several benefits; we have discussed some of them earlier. Now, let’s discuss some of its drawbacks.
- It can be time-consuming and expensive to produce high-quality link bait
- There is no guarantee that your link bait will be successful
- If your linkbait is not well-executed, it could damage your reputation
- Link bait can be challenging to scale
- It can be challenging to measure the ROI of linkbait.
7 Best Practices For Creating Link Bait
Creating link bait can be a challenge. But, by following these best practices, you can increase your chances of success:
Make Your Link Bait Newsworthy
News is one thing that everyone wants to get fresher. So, try to make your link bait as newsworthy as possible. Write about the latest trends in your industry, share breaking news, or create a list of the most recent developments in your field.
Your link bait should be exciting and newsworthy. Targeting a specific niche audience is an excellent way to make your linkbait newsworthy. Also, include a link to your website or blog in your linkbait. This will not only help you increase traffic to your site. However, it will also make your site look credible, newsworthy, and trustworthy.
Make Your Link Bait A Story
People love stories. No one likes to read 1000 to 5000-word articles without pictures, so link bait should be a story people want to read. Try to make your link bait as exciting and engaging as possible. Write about your personal experiences, share case studies, or write an in-depth analysis of recent developments in your industry.
Your link bait should be a story that people want to read. The more of a story you can make your link bait, the more likely people will link to it. Also, linkbait should be as exciting and engaging as possible.
Make Sure Your Link Bait Creates Emotion
Your link bait should evoke some emotion in the reader. It could be excitement, happiness, sadness, anger, or other emotions. The content without emotions is not link-worthy. The important thing is that your link bait elicits an emotional response in the reader.
The more emotionally charged your link bait is, the more likely it is to generate links. But, be careful not to go too far. You don’t want to write something so controversial or offensive that people will refuse to link to it.
Make Your Link Bait Visual
Visual content is more engaging than text-based content. So, try to make your linkbait as visual as possible. Include infographics, videos, images, and other visual content in your link bait.
Ensure the visual content is high quality and relevant to the topic. Also, ensure the visuals are correctly formatted and sized for the web. Large images that take forever to load will only frustrate readers and cause them to leave your site.
As we have mentioned before, linkbait should be a story. And what’s a story without pictures? The more visual your link bait is, the more likely it is to generate links.
Make It Look Practical
Link bait should be helpful and practical. No one wants to link to something that is not useful. So, make sure your linkbait is something that people will find beneficial.
Your linkbait could be a how-to guide, an in-depth analysis of recent developments, or a list of resources. Whatever you choose, make sure it is something that people will find helpful.
The more practical and helpful your link bait is, the more likely it is to generate links.
Make It Sharable
Every link bait you create must be shareable if you want your link bait to generate links. People need to be able to share your linkbait with their friends and followers easily; not only that, If it’s getting shared, that means your link bait is reaching a larger audience, and when it reaches the larger audience, you need to make sure that all the above point are there in the linkbait.
So, make sure your link bait is easy to share. Include social sharing buttons on your link bait and promote it on social media. The easier it is for people to share your link bait, the more likely they will do so.
Make It Resourceful
Your link bait should be a valuable resource for people. It should be something that people will want to bookmark and come back to again and again. When creating link bait, ask yourself, is this something people want to return to?
When creating linkbait, people must make sure it’s something people return to. People should be able to find your link bait helpful each time they visit it. The more resourceful your linkbait is, the more likely it is to generate links.
Creating linkbait can be an effective way to build links to your website. But, it’s essential to create link bait that is newsworthy, emotional, visual, practical, shareable, and resourceful. By following these best practices, you can create linkbait that will attract links and help your website rank higher in search engines.
How To Generate Link Bait Ideas?
There are some ways to generate link bait strategies
Look What’s Popular On Social Media And Create Linkbait Around That Topic
If something is trending on social media, people are likely to search for that topic on Google. Therefore, you can create linkbait around trending topics to attract links and traffic from social media and search engines.
You can use tools such as Google Trends, Ahrefs, SEMrush, and BuzzSumo to find trending topics.
Look At What’s Being Talked About In The News And Create Linkbait Around That Topic
The news is an excellent source of link-bait ideas. If you can create link bait related to a breaking news story, you will likely attract links from news sites and other websites that cover the same topic.
You can use Google News and other news aggregators to find linkbait ideas.
Check Out What Your Competitors Are Doing And Do It Better
Don’t look here and there for your linkbait ideas; It’s just ranking above your results. Just look at what your competitors are doing and do it better.
Your competitors are a great source of link-bait ideas. If you see they’re having success with specific link bait, try to create something similar but better.
You can use link-building tools like Ahrefs and Majestic to find link-bait ideas from your competitors.
Look For Linkbait Opportunities In Your Industry
The industry you are in can be a great source of linkbait ideas. You can look for linkbait ideas in your industry by reading trade publications and other websites that cover your industry.
You can also use Google to find link-bait ideas in your industry. Just search for “[your industry] + linkbait” or “[your industry] + infographic” to find linkbait ideas related to your industry.
What Does Google Tell On Link Bait?
Google defines link bait as “Any content or feature on a website that is so extraordinarily good that people can’t resist linking to it.” So, link bait is any content or feature on your website that is so good people can’t help but link to it.
Link bait can be an effective way to build links to your website. However, it’s essential to create link bait that is newsworthy, emotional, visual, practical, shareable, and resourceful. By following these best practices, you can create linkbait that will attract links and help your website rank higher in search engines.
Is It Worth Investing In Link Bait In The Future?
Link bait is a great way to attract links and traffic to your website. However, linkbait can be time-consuming and expensive to create. So, you need to decide if link bait is worth the investment for your business.
Linkbait can be a great way to differentiate your website from competitors in a competitive industry and build links from high-quality websites.
So, if you have the time and resources to create link bait, it can be worth the investment. But if you don’t, there are other ways to build links to your website.
We have discussed link-building techniques in our other blog; you can check that out.
FAQs
Q: What Is Link Bait?
A: Link bait is any content or feature on a website that is so good people can’t help but link to it.
Q: What Are Some Best Practices For Creating Link Bait?
A: Some best practices for creating link bait include ensuring it is newsworthy, emotional, visual, practical, shareable, and resourceful.
Q: How Can I Generate Link-Bait Ideas?
A: There are a few ways you can generate linkbait ideas. You can look at what’s popular on social media, what’s being talked about in the news, or what your competitors are doing. You can also look for link bait examples in your industry or read link bait articles.
Conclusion
Now, you might have a clear picture of linkbait, types of link bait, and whether linkbait is worth your time. So start creating link bait and see its benefits for your website regarding traffic and link building.
Do you have any other link bait tips? Please share them with us in the comments below! If you need help with link bait or other link-building services, We’re happy to help!
If you have questions related to linkbait or other link-building techniques, then feel free to leave your question in the comment section. We will be happy to answer all your questions.
