We all know several social media platforms help us build our brand and generate more leads, some of them being the most popular, like Facebook and Instagram. But don’t forget another great platform: LinkedIn and LinkedIn Backlinks.
LinkedIn is not only about making connections; it is also a powerful platform to boost your SEO and get high-quality backlinks. Now you might be wondering: What Are LinkedIn Backlinks? And Do LinkedIn Links Count as a Backlink?
So, to help you out with this, We have created this blog post which will discuss what LinkedIn backlinks are, how to get them and how they can be of value for your SEO strategy.
Let’s dive into the topic:
What Are LinkedIn Backlinks?
LinkedIn backlinks are links from LinkedIn accounts to your page or content. These links can be placed on a profile, post, comment, or company page. So LinkedIn backlinks are a great way to increase traffic from other LinkedIn users and build credibility for your brand.
Benefits of LinkedIn For SEO?
Here are a few benefits of using LinkedIn for SEO:
- Build your Brand – One of the most significant benefits of leveraging LinkedIn is increasing brand value. Also, having a solid presence on the platform can help you reach out to potential partners and customers.
- Improve Rankings in Search Engines – Backlinks are invaluable for SEO, as they determine how well a website ranks on search engine results pages. Adding your links to LinkedIn can boost your website’s ranking in search engines and ensure more people will find it.
- Networking – LinkedIn is most known for its networking abilities. Connecting with like-minded professionals and building relationships provides a great way to establish authority in your field, increase brand trust and get more referrals.
- Connecting with partners – It’s an excellent platform for B2B marketers to find potential partners, so you can create content that will be linked to their website and help improve your website’s ranking.
- Hire Talent – Not only is it an invaluable tool for recruitment, but proof also enables you to effortlessly find and connect with the most capable talent in your field. Ultimately, this helps you make more informed hiring decisions that will benefit your team and business.
LinkedIn Link Building Guide
There are several ways to build links on LinkedIn. Here are some of them:
Backlink From LinkedIn Account/Business Page
It’s the quickest way to get a linked backlink. You can add the link to your account by following the below five steps:
- To access your LinkedIn account information, log in and click on “Me,” found in the upper-right corner of your Home Feed page. After that, hit “View Profile” to gain insight into your account details.
- To edit your account settings, public profile, and contact information, click the pencil icon in your profile’s upper-right corner. This will open a pop-up window that provides you with all the necessary editing options.
- To view the contact methods you’ve listed on your LinkedIn profile, scroll down to “Contact Info” and press the pencil icon. You’ll be able to view all of them then!
- Once you’ve accessed your contact information, select the “Add Website” option. Once you enter the URL of the website, you want to be linked to your profile. Save changes.
Links From A LinkedIn Post
Why not add links to your posts across various platforms to increase engagement? Take Linkedin, for example: by including links to the post in question, you could drive more traffic than ever before.
Moreover, this simple tactic can help elevate the visibility of important pages on your website and generate more essential backlinks.
Here are a few things to remember while creating linked posts on LinkedIn:
- Keep the post focused and relevant to your readers.
- Use relevant keywords throughout the post.
- Provide additional resources by linking to other articles or websites.
- Make sure the linked page is optimized for mobile devices, and
- Use hashtags and mentions to increase visibility.
Backlinks From Potential Link Partners
It’s the best way to build do-follow links and increase your website’s domain authority quickly. Here’s a three-step process to find potential link partners:
Search For Websites That Are Related To Your Business:
To get started, pinpoint the websites you’d like to obtain a link from and use LinkedIn to connect with people affiliated with these sites. These may include:
- Website owners
- Editors
- Authors
- Contributors, etc.
Remember, the goals will determine who you will target.
For example, a linked editor or contributor may be the right contact if you want to guest post on a website. If you want to be linked to an article, then you should contact the webmaster/author.
Here are three steps to find the website:
- Use the search bar at the top of LinkedIn and type in keywords related to your niche.
- Look for people who have LinkedIn pages related to the website you’re looking for.
- Once you find a LinkedIn page, please browse through the profile and contact the person linked to it.
Once You Find The Website, Engage With Them:
Asking for a link right away would be awkward, so take the time to create relationships instead.
Start by leaving comments and joining conversations on their posts – you can even add value to the conversation by providing valuable insights or knowledge.
Doing this will help build trust with them and make it more likely that they’ll say yes when you do eventually ask for a link!
Ask For A Link:
Once you’ve built relationships and engaged in conversations with the website owners, it’s time to ask for a link. It’s like you are in a one-on-one meeting, so ask them for a link confidently.
Start by introducing yourself and explaining how a link to your website can benefit them in various ways. Make sure the linked page is optimized.
If all goes well, you should be able to get a linked backlink from them.
Are LinkedIn Links Do follow Or No follow?
LinkedIn backlinks are not Do follow; they carry a tag of No follow. While these links will help increase your visibility on the platform, they will not directly contribute to your website’s SEO
FAQs
Q1. Is LinkedIn A Good Source Of Backlinks?
A. LinkedIn is not a direct source of do-follow backlinks. However, it can help increase your platform visibility, which can lead to more backlinks from other sources.
Q2. Is It Good To Add Links To Every Post On LinkedIn?
A. Adding links to posts can be beneficial to strengthen your presence on LinkedIn. However, too many links may cause people to view it as spammy and negatively impact engagement.
For the best results, include links sparingly in relevant posts that offer more information or resources.
Final Thoughts
Now that you know what LinkedIn backlinks are and how to create them, it’s time to start implementing these tactics in your link-building strategy. But remember, this tactic can take time and patience. So, It’s essential to be consistent with your efforts, build relationships, and create valuable content for your target audience.
You can vastly improve your website’s rankings through LinkedIn with a few tweaks and the right strategy.
If you still have any questions, then feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂
