We have learned several ways to build backlinks through various social media sites such as Facebook, Twitter, Quora, and Pinterest links. We have found that Pinterest is one of the most effective platforms for building backlinks due to its high user engagement and established community.
In this blog post, we will explore what Pinterest links are, the pros and cons of using this platform for link building, and some strategies for building Pinterest backlinks effectively. We will also examine whether Pinterest links are dofollow or nofollow and address some frequently asked questions about Pinterest links and SEO.
At the end of this post, we hope you will better understand how to utilize Pinterest effectively for building high-quality backlinks that can help improve your website’s visibility and search rankings. So let’s dive in!
What Is Pinterest?
This social media platform is a visual discovery and sharing tool that allows users to collect and organize images, videos, and other content across the web.
Users create “boards” based on specific topics or themes and can then share them with others on the site for inspiration or collaboration.
One of the most potent aspects of Pinterest is its ability to generate high-quality backlinks through its robust community of users and diverse content.
What Are Pinterest Backlinks?
Pinterest backlinks, also known as “pins” or “pin follow links,” are links that users create on their Pinterest boards to direct other users to external content sources.
These pins serve as a way for Pinterest users to curate and organize content from across the web, helping them discover new and exciting content while driving traffic and engagement to the websites they link to.
Pros And Cons Of Pinterest Links
5 Pros
High User Engagement
With over 200 million active users and over 250 billion pins in its database, Pinterest is one of the most popular and engaged social media platforms. This makes it an ideal place to build high-quality backlinks through user engagement and community building.
Varied Content Sources
Pinterest is home to a wide range of images, videos, infographics, and other visual content from various websites. This allows you to build backlinks through a diverse set of sources that can help boost your website’s search rankings and visibility.
Easy Sharing And Amplification
One of the best things about Pinterest is its ease of use – it takes just seconds to post or share new content on this platform!
High ROI Potential
Because Pinterest links have such high engagement rates, they are also precious in driving traffic and increasing conversions for your website or business.
Community-Driven Growth
Lastly, one of the most significant benefits of building Pinterest backlinks is community and collaboration between users on this platform. This can help you grow your brand, network with other content creators and influencers, and build strong relationships with potential customers or clients.
On the other hand, there are also a few cons to consider when using Pinterest for link building.
3 Cons
Competition
With millions of active users posting new pins daily, competition on Pinterest can be fierce. This means you’ll need to put extra effort and time into your pin-creation strategy to stand out from the crowd and generate high-quality backlinks through this platform.
SEO Limitations
Pinterest links tend to be nofollow, meaning they don’t contribute to your website’s search rankings the same way as dofollow links. This can make achieving your SEO goals through Pinterest more complex and may require you to use additional link-building strategies in conjunction with this platform.
Vanity Metrics
Pinterest tracking tools like KPIs or analytics may not provide accurate insights into how well your pins perform compared to other marketing channels or tactics. This can make it challenging for marketers to ascertain whether their Pinterest efforts provide value for their business or website.
Despite these challenges, using Pinterest for link building remains a powerful strategy that can help boost your website’s visibility and improve its overall online performance.
Eight Ways To Build Pinterest Links
There are several ways we can build backlinks to the website, But here are some of the ways we can build Pinterest backlinks:
Optimize Your Profile
Optimizing your profile is one of the easiest and most important ways to build backlinks on Pinterest. This includes choosing an optimized username and profile photo, creating a compelling description of your products or services, and using relevant keywords in your bio.
Create Or Find High-Quality Content
Pinterest is a great place to share your original and curated content and those created by others. This can include infographics, original images, blog posts and articles, videos, etc.
Build Relationships With Other Pinterest Users
Another great way to build Pinterest links is to connect with other users on the platform – this can be through liking and commenting on their pins or boards, following relevant accounts and hashtags, sharing their content, encouraging group collaborations or joint ventures, etc.
Promote Your Pins
Once you’ve created high-quality content for your website or business on Pinterest, use tactics like pinning regularly, tagging and using appropriate keywords in your pins’ descriptions and titles, using analytics tools to monitor performance and optimize accordingly, leveraging paid ads if necessary – and more – to increase the visibility and reach of your pins.
Join Relevant Pinterest Groups Or Communities
Another great way to build Pinterest links is to participate in relevant groups and communities on the platform, such as industry-specific boards, interest-based boards, niche hashtags, pinning parties, etc. This can help you connect with other users with similar interests and goals and gain valuable exposure for your brand or website.
Leverage Social Media
One final tip for building Pinterest backlinks is to leverage your other social media accounts and platforms – this could mean posting pins from Pinterest to Facebook or Twitter, embedding them into blog posts or articles on your website and other content on the web, etc. This can help you increase your visibility, reach across multiple channels and get more out of your Pinterest efforts.
Partner With Influencers
Another effective way to build Pinterest links is to partner with relevant influencers on the platform – this could mean finding and working with micro-influencers in your niche or industry, creating joint ventures with more prominent brands or websites, hosting a Pinterest contest or giveaway together, etc.
Learn From Other’s Successes
Finally, one of the best ways to succeed on Pinterest – and in link building more generally – is to learn from others’ successes by paying attention to what’s working for them and adapting those strategies for yourself.
This could mean closely observing and analyzing the content, tactics, and strategies of your competitors or industry leaders, as well as looking to online platforms like Pinterest.
Are Pinterest Links Dofollow Or Nofollow Links?
There is some debate about whether Pinterest links are dofollow or nofollow links. Some sources claim that most of Pinterest’s links follow the nofollow attribute, while others say many dofollow links are also found on the platform.
Ultimately, it is up to Pinterest to clarify how its links are configured and whether or not they pass SEO value.
At this point, many SEO experts believe that building backlinks on Pinterest are still a valuable strategy, as there is evidence that it can help boost your rankings and build exposure for your website or business.
Final Thoughts
Now that you have clear guidelines for building Pinterest links, you can start immediately and see the results they can bring to your SEO efforts!
If you have questions regarding Pinterest backlinks, feel free to comment in the comment section. We will be happy to answer you.
Thanks for reading 🙂
