We all tried and tested several link-building methods, but a press release is one of the most effective strategies; yeah, you heard it right. It can help you build quality backlinks that can improve your overall game of SEO.
So, in this blog post, we will see what is a press release, what are press release backlinks, the benefits of the press release, how to create a press release and finally how to build seo press release backlinks.
So, let’s dive into it.
What Is A Press Release?
A press release is content that a company writes to inform people about new developments, like company announcements, new hires, and product launches.
Or, put another way:
Press Release is an official statement or announcement issued by a business, government, public relations firm or other organization to the press and media. The purpose of the press release is to make an announcement, inform the public about an important things happening at the organization.
What Are Press Release Backlinks?
We are all familiar with backlinks, but did you know that press releases can also generate these vital links?
When people read a press release, and then share it with their audience, it increases the chances of getting backlinks to your website by creating credibility and trusts with your audience.
Now, let’s take a look at some other aspects:
Benefits Of The Press Release
Get Featured on High-Traffic Media Sites
Most of the media sites are willing to feature your press release. You can distribute your press release to multiple media outlets and websites with large followings.
Submitting your press release with these websites will exponentially amplify the probability of being featured on high-traffic sites, offering your content greater visibility.
Improve Your Ranking in Google
You know very well that these media outlets has higher authority, than any other websites, and when your press release is submitted on these sites it ultimately helps you to improve the ranking of your website in Google.
When Google recognizes your press release as being of interest, it will rank your website faster than it would without a press release.
Improve Your SEO And Drive Quality Traffic
It’s a great way to inform your readers about what’s going on in your industry and how it will benefit them. An effective press release can drive quality traffic to your website.
When more people visit your site, there are more chances of getting better SEO rankings since search engine algorithms consider content relevant to the visitor’s query.
Build Quality Backlinks
Not only do press releases improve your SEO, they also help you gain a plethora of quality backlinks to your website.
Most websites have policies that require the inclusion of external links within press releases – meaning when you distribute yours on such sites, there’s an excellent chance of acquiring numerous beneficial backlinks.
Build Your Company’s Trust And Credibility
When people read a press release, they are likely to have more trust in the company that issued it. This is because press releases come from credible sources and can often contain helpful details about the company’s mission, goals, accomplishments, and products or services available for purchase.
This helps build trust among readers, making them more likely to use and recommend your services and products.
Now that we know what press releases are, their benefits, and how they can help our business, let’s take a look at how to create a press release.
How To Create A Press Release
Create Something Newsworthy
Remember the key to writing a successful press release is to make sure it’s newsworthy. You need to pick something interesting and relevant that will get people talking. You can pick anything from industry research, a new event, a product launch, and more.
But, ensure that people would actually be interested in reading whatever you choose to write about. Otherwise, any media outlets likely won’t pick up your press release.
Note: The media outlets, such as promotional announcements, exaggerated news, and personal opinions won’t accept some topics. Be careful about it.
Create An Eye-Catching Press Release Headline
To stand out among the competition, you must create an attention-grabbing headline. Your headline should be captivating enough to intrigue your readers and make them want more.
Also keep in mind that search engine optimization also plays a significant role in titles, so make sure you include some relevant keywords.
Write Your Press Release Body
In the body of the press release, you need to provide more details about your press release, such as:
- What is happening?
- Why it’s essential?
- How will it benefit your customers or others involved in the conversation?
To ensure maximum comprehension, it is essential to crafting the text with clarity and concision. Furthermore, endeavoring to section off content into subsections utilizing bullet points or numbers will increase readability and make grasping key details effortlessly.
The Last Step To Perfection
To ensure that your press release is as powerful and persuasive as possible, include contact information for journalists or readers at the end who may have additional questions.
Furthermore, bolster the credibility of your statement by adding supplementary material such as website links, images, and videos, relevant statistics – anything else you think can lend extra weight to your point!
Distribute Your Press Release
Once your press release is written, it’s time to distribute it online. You can try traditional press release sources, or some other sites, too, where you can submit your press releases for free.
You can also contact journalists directly to inform them about your new press release and get them interested in writing a story.
Now that we have discussed press releases, let’s finally understand how press releases can help you with backlinks
How To Build Press Release Backlinks
Focus On Quality, Not Quantity
Regarding press release backlinks, focus on quality instead of quantity. You want to generate backlinks from high authority and reliable websites in your niche.
This is because Google loves quality links from trusted sources, which will help boost your seo rankings. It’s also important to remember that search engines usually ignore press releases published on low-quality sites.
Create Unique Press Releases
When creating a press release, it’s essential to make sure it is unique and not a copy of someone else’s content. Copying other people’s work won’t get you any quality links or help increase seo rankings – it’ll just waste your time and resources instead.
Use Different Anchor Text
Using different anchor text when linking to your website is vital. Google generally penalizes websites with too many identical anchor texts, so vary them up as much as possible.
Generate Do-Follow Links
Make sure you generate do-follow links from press releases – these are the only links that can help seo rankings. No-follow links don’t have any seo benefits and won’t help your website gain more visibility in search engine results pages (SERPs).
Final Thoughts
Now that you know how press releases and their backlinks can help with SEO, start crafting quality press releases and distributing them to maximize your seo potential.
If you find it difficult to build quality backlinks, don’t hesitate to contact us. Moreover, if there’s anything else on your mind related to the topic that needs clarification, we invite you to leave a comment below, and we’ll ensure all your queries are answered!
Thanks for reading 🙂
