Backlinks are one of the most important factors that search engines use to determine a website’s rank, and video content is becoming an increasingly popular way to generate backlinks. You may have considered creating video ranking backlinks if you’re looking for ways to improve your website’s search engine rankings. In this blog post, we will discuss ten ways to create video links for your website that ranks. We’ll also examine the pros and cons of using video content for SEO purposes.
So, Before we start, let’s first understand backlinks and their types.
So, let’s get started:
What Are Backlinks?
Backlinks are simply links from other websites that point to your website. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs). However, it’s important to note that not all backlinks are created equal.
For a backlink to be valuable, it must come from a high-quality website relevant to your niche.
Types of backlinks?
There are two types of backlinks.
- Dofollow links and
- Nofollow links
Dofollow links are the most valuable because they pass along link juice, a term used to describe the value a website passes to another site through a link. This value helps to improve the receiving website’s search engine rankings.
Nofollow links, on the other hand, do not pass along link juice and are not as valuable from an SEO perspective. However, they can still be beneficial in generating traffic to your website.
Now that you know what backlinks are and the types, let’s look at video backlinks.
What Are Video Backlinks?
Video backlinks are links that point to your video content from other websites. For a video backlink to be valuable, it must come from a high-quality website relevant to your niche.
Like traditional backlinks, the more video backlinks you have, the higher your videos will rank in search engine results pages (SERPs).
Types Of Video Content In SEO
There are two types of video content that you can use for SEO purposes
- User-generated video content: (such as customer testimonials or product reviews)
This video is created by your customers and posted on your website or social media channels.
- Original video content (such as informative how-to videos or educational webinars)
This video is created by you or your team and posted on your website or social media channels.
Both types of video content can effectively generate backlinks, but original video content is more likely to result in high-quality backlinks.
How Does Video Help In SEO?
There are a few ways that video content can help improve your website’s SEO:
- Video content is more engaging than text-based content and can help keep visitors on your website for longer.
- Videos are more likely to be shared on social media than other types of content, which can help to generate backlinks and improve your website’s SEO.
- Google’s algorithm favors websites that have video content, so adding videos to your website can help improve your search engine rankings.
- Videos can help increase the time users spend on your website, a factor that search engines use to determine a website’s rank.
- Videos can help improve your website’s click-through rate (CTR), another factor that search engines use to determine a website’s rank.
- Who can use videos to target long-tail keywords, which are keywords that are more specific and have less competition than short-tail keywords?
Now that you better understand how video content can help improve your website’s SEO let’s look at how you can create video-ranking backlinks for your website.
Ways To Create Video Ranking Backlinks
To create video ranking backlinks, you must ensure that your videos are high-quality and informative. It would help if you also made sure that your videos are hosted on a website that is relevant to your niche.
Once you have created high-quality videos, there are a few ways that you can generate backlinks:
Embed Your Videos On Your Website
You can increase the number of backlinks to your video by embedding it on your website. This can be done by adding an embed code to your website’s HTML.this code will allow other websites to embed your video on their site.
To be effective, you must ensure that the website embedding your video is high-quality and relevant to your niche.
Submit Your Videos To Video Directories
There are many video directories to that you can submit your videos, such as Vimeo and YouTube.
To be effective, you must submit your videos to high-quality video directories relevant to your niche. Some of the directories are as follows:
- Vimeo
- Youtube
- Dailymotion
- Metacafe
Create A Video Sitemap
A video sitemap is an XML file that contains information about your videos, such as the URL, title, description, and thumbnail image.
You can create a video sitemap by using a video sitemap generator, such as the one offered by XML-Sitemaps.com.
Once you have created your video sitemap, you must submit it to Google via the Google Search Console.
Share On Social Media
Social media is a great way to generate backlinks to your videos. You can share your videos on social media platforms such as Twitter, Facebook, and LinkedIn.
When sharing your videos on social media, you must ensure that you use relevant hashtags and include a call to action. By doing this, you are not only driving backlinks and traffic to the website and video, but you are also building your brand reputation.
Pinterest Video Pins
Creating video pins is one of the most effective ways to generate backlinks from Pinterest. Video pins are simply videos that have been uploaded to Pinterest.
You must first upload your video to YouTube or Vimeo to create a video pin. Once your video is uploaded, you can create a pin using the Pinterest platform.
When creating your video pin, you must ensure that you use relevant keywords and include a call to action.
Guest Vlogging
Guest blogging is when you create a video for another person’s website or blog. This is an effective way to generate backlinks, as you can include a link back to your website or blog in the video description.
To be effective, you must ensure that the website or blog you are guest vlogging for is high-quality and relevant to your niche.
Google’s Comment On Video Backlinks
In a recent Google Webmaster Help video, John Mueller was asked if having links to a website’s videos on other websites helps with that website’s ranking in Google. Mueller’s response was “no.”
While video backlinks will not directly improve your website’s SEO, they can indirectly improve your SEO by helping to increase the amount of time that users spend on your website, improving your click-through rate, and increasing the number of backlinks to your website.
To improve your website’s SEO, focus on creating high-quality content relevant to your niche. You can also generate backlinks by submitting your videos to high-quality video directories and by creating a video sitemap.
Final Thoughts
Now that you better understand how video ranking backlinks can help improve your website’s SEO, it’s time to start creating videos for your website. Remember to focus on creating high-quality and informative videos.
If you have any video backlinks questions, feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading:)
