We have come across several industries in link building, but one industry that is constantly growing and evolving is SAAS. However, even this industry has its link-building strategies and challenges.
In this guide, we will discuss everything you need to know about link building for Saas. We’ll start by defining SAAS, then explain what link building is and why it’s essential for Saas businesses. Next, we’ll outline a five-step guide to effective Saas link building, followed by a list of frequently asked questions. Finally, we’ll wrap up some final thoughts on link building for Saas.
But first, let’s define SAAS,
What Is SAAS?
SAAS, software as a service. SAAS refers to a software distribution model in which a third-party provider hosts applications and makes them available to customers over the internet. Examples of popular Saas companies include Salesforce, Dropbox, and Adobe Creative Cloud.
What Is Link Building?
Link building is acquiring hyperlinks from other websites to your own. A link from one website to another is considered a vote of confidence for the linked-to site and can improve search engine rankings and increase referral traffic.
What Is Link Building For Saas?
Simply put, link building for SAAS is the process of acquiring links from other websites to your own. This link-building strategy is vital for Saas companies because it helps improve search engine rankings, drives referral traffic, and establishes credibility and authority in your industry.
Why Is Link Building Important For SAAS?
There are several reasons link building is essential for Saas. But, Here are the six most crucial reasons:
- Improved search engine rankings: link building can help to improve your website’s rankings in SERPs, leading to increased organic traffic and potential customers.
- Improved referral traffic: links from other websites can drive referral traffic to your website, increasing potential leads and conversions.
- Improved credibility and authority: links from reputable websites can improve your website’s perceived credibility and authority in the eyes of both search engines and potential customers.
- Improved brand awareness: link building can help increase your brand’s visibility and reach, leading to more potential customers.
- Improved relationships: link building can help improve your relationships with industry leaders and potential partners, leading to even more link opportunities and potential collaborations.
- Competitive advantage: link building can give your Saas company a competitive edge over others in your industry who may not have a robust link-building strategy.
Now that we have discussed the importance of link building for Saas let’s outline a five-step guide to effective link building.
Five step-by-step guides for Saas Link building
1. Conduct A Link Audit
Before starting your link-building efforts, it’s vital to assess your current Backlink profile and identify any toxic or low-quality links that could negatively impact your search engine rankings. To perform a backlink audit, you can use tools like Majestic or Ahrefs.
There are a few things to keep in mind while performing a backlink audit, such:
- Link Quality: Are the links from reputable sources?
- Anchor Text: Is the anchor text varied or repetitive?
- Link placement: Are the links in content a link-dense sidebar or a footer?
- Link relevancy: Are the links on relevant sites in your industry?
- Link acquisition method: Did you actively acquire these links, or were they natural/editorial?
Once the audit is completed and you have identified any toxic or low-quality links, you can use Google’s disavow tool to request that the link be removed or discounted in search engine rankings.
2. Set Link-Building Goals
Before starting your link-building efforts, setting specific and measurable goals is essential. As a result, This will help guide your link-building strategy and measure the success of your efforts. Some link-building goals could include:
- Number of links acquired per month/quarter
- Increase in organic traffic
- Improvement in search engine rankings for targeted keywords
- Increase in referral traffic from specific websites
3. Research Link Opportunities
Now that you have a clean link profile and clear link-building goals, it’s time to start identifying potential opportunities. There are a few ways to do this, such as:
- Competitor link analysis:
Tools like Ahrefs and Moz allow you to analyze your competitor’s backlink profiles, giving insight into their link-building strategies and potentially identifying new link opportunities for your website.
- Content Analysis:
Tools like BuzzSumo to identify link opportunities through content analysis. Searching for key terms or topics in your industry can find popular content that has already earned high numbers of social shares and backlinks. As a result, This can be a great starting point for creating link-worthy content on your website.
4. Create Link-Worthy Content
Now that you have identified link opportunities, it’s time to start creating high-quality, link-worthy content on your Saas website. Some ideas for link-worthy content could include the following:
- In-depth industry research and data
- Original case studies
- Expert roundups and interviews
- Highly visual infographics
- Original videos or podcasts
Note: This content is meant to serve as inspiration and starting points and should not be copied verbatim. Always be sure to personalize and customize content for your website and audience.
5. Outreach And Promotion
After creating link-worthy content, the next step is actively promoting it and reaching out to potential websites or industry leaders for link opportunities. However, Some ideas for promotion include the following:
- Sharing on social media channels
- Reaching out to industry leaders or influencers
- Participating in relevant online communities or forums
- Guest blogging on related websites
- Listing your content on link submission websites
- Email outreach to targeted websites
When reaching out for link opportunities, be sure to personalize your pitches and provide value to the website you are reaching out to. As a result, This could include offering to write a guest blog post or providing a quote as an industry expert.
Example of an outreach email template:
Hi _____,
I came across your website _____ and noticed you have written about (relevant topic) _____. I wanted to share a recent piece of content we published on (topic) _____ that I think your readers would find valuable.
(Include link) ____
Let me know if you are interested in featuring this on your website or if you have any other link opportunities.
Thank you for your time,
(Your name) ____
As link-building for Saas can be a time-intensive process, it’s essential to continually monitor and adjust your link-building strategy to ensure maximum success. By regularly auditing and analyzing your link profile.
FAQs
Q. How Long Does Link Building Take?
The time frame for link building can vary depending on the strategy and goals set. Consistently creating link-worthy content and actively promoting it can lead to ongoing link-building success over time.
Q. Is Link Building Worth The Effort?
Link building is a crucial part of any SEO strategy, as high-quality backlinks can improve search engine rankings and increase referral traffic to a website.
Q. Can Link Building Harm My Website?
Acquiring low-quality or spammy backlinks can harm a website’s search engine rankings. It is essential to continually monitor your link profile to ensure all links are relevant and high-quality.
Final Thoughts
Now that you have a better understanding of link building for Saas, it’s time to start implementing these strategies on your website. By regularly creating link-worthy content and actively promoting it, you can see ongoing success in your link-building efforts. As with any SEO strategy, however, it is essential to continually monitor and adjust your tactics to ensure the best results for your website. Happy link-building!
If you have any questions regarding link building for SSaas, feel free to comment in the comment section. We would be happy to answer you.
Thanks for reading 🙂
