When it comes to creating links, many people think that the only thing that matters is the quality and quantity of the content on their website. While this is undoubtedly important, it’s not the only factor you must consider. There are several different types of linkable assets (content assets) that you can create to drive more backlinks to your website.
This Blog post will outline the Five most effective linkable assets for link building and explain why each is so effective at driving traffic and building your online presence. So, let’s get started.
What Are Linkable Assets?
These are pieces of content crafted purposefully so they can intentionally attract links to the website.
People rarely link to generic, low-value content like press releases or product pages. Linkable assets, on the other hand, offer real value and utility to your target audience and have the potential to earn valuable links from other websites.
Reasons Why Linkable Assets Are Effective
They Are Unique And Highly Valuable.
By creating something exceptional and valuable, you’ll be able to attract more links than if you created another generic blog post or the product page.
Generally, They are focused on solving a specific problem or answering a specific question, making them tailored to your audience’s needs.
They Have The Potential To Go Viral.
Creating valuable, linkable content like infographics or interactive tools can quickly be shared and spread across the web and social media. This helps your website gain exposure to new audiences and drive more traffic back to your site.
They Are Accessible For Other Websites To Embed In Their Content.
If you create an interactive tool or useful widget for others to include on their website, they are likely to do so. This provides you with valuable backlinks and can help boost your website’s search ranking.
They Are Effective At Building Your Brand.
Creating linkable content helps you build your reputation as an expert in your field, driving more traffic and engagement to your website. You can also attract new customers and clients looking for trustworthy information on a particular topic.
Finally, They Are Great For SEO.
It is a powerful tool for improving your website’s search ranking and getting it in front of more potential customers. We already know that Link building is one of the most critical factors in Google’s algorithm for ranking web pages.
Now, let’s dive into the Linkable Assets that you should focus on to drive more links and traffic to your website.
Five Linkable Assets To Drive links.
There’s a lot of competition going on these days, and it cannot be easy to stand out. Linkable assets offer a wealth of benefits for your website and brand, making them an excellent choice for link-building and driving traffic.
Five Of The Linkable Assets Are As Follows:
Graphics
There is a great way to catch the attention of your target audience and provide them with valuable information. That’s through various graphics, such as Infographics, Map-o-graphic, and GIF-o-graphic.
- Infographic: A powerful graphic visual representation of information and data, infographics are a highly engaging way to share valuable knowledge. With attractive visuals and compelling content, infographics are a great way to capture your audience’s attention and drive traffic to your website.
- Map-o-graphic: Another type of infographic is the map-o-graphic, which features data visualized on a map or other visual representation. This can be particularly useful for industries or topics with a global reach, such as travel or consumer trends. With their engaging visuals and easily shareable format, map-o-graphics can be a powerful tool for driving traffic and building your brand.
- GIF-o-graphic: It’s the third, which combines the motion and entertainment value of gifs with informative data and information to create compelling, highly shareable content.
Whether you want to showcase your products or provide valuable tips on a particular topic, GIF-o-graphics captivate your audience.
Tools And Calculators
Tools and calculators are other popular assets that can help build links. These interactive tools help your audience solve a problem or answer a question and can be handy for various industries.
Some of the Greate tools that have to build several backlinks are as follow:
- CoSchedule’s Headline Analyzer: provides insights into the effectiveness of your headlines, allowing you to create more engaging and search-optimized content that drives traffic.
- HubSpot’s Website Grader: This handy tool lets you evaluate your website and get an actionable report on how it can be improved.
- SEMRush’s SEO Checker: Provides a detailed analysis of your website, giving you insightful tips on improving its SEO ranking.
- Google Analytics: Most popular web analytics platform in the world, it is an essential tool for tracking your traffic and understanding your audience.
- Ahrefs’ Link Checker: Link building is a critical component of SEO, and Ahrefs’ Link Checker can help you find the best links for your website.
Coined Terms
Coined terms are another assets that can help you stand out and get more attention.
These are unique words or phrases that your brand coins and they can serve as a catchy way to showcase your expertise and build links.
Some examples of coined terms include:
- Skyscraper Techniques
- Briefcase Techniques
- The Dark Playground
Data And Facts
With so much information, it can be difficult for people to sift through the noise and find valuable data and facts on a particular topic.
For instance,
If you work in the healthcare industry, you could publish data on the most common chronic illnesses, treatment options, and ways to improve overall health. And the audience will be drawn to your content, looking for the latest information on these topics.
Guides And Tutorials
Well, this linkable asset is still potent. This is because guides and tutorials are one of the most helpful content types for any audience.
These in-depth resources are highly engaging and informative, making them an excellent choice for driving links and building your brand online.
Some examples of guides include:
- Multilingual Link building guide
- Why Backlinks are Important, etc.
So, here are the linkable assets that can drive links.
How To Track Linkable Asset Results?
You can use several tools and strategies to track your linkable assets’ performance. Some of them are as follows:
- Google Analytics
- Social media analytics tools,
- Tools like Linkody or Ahrefs can track link acquisition and referral traffic.
How Often Should You Focus On Creating Linkable Assets?
Well, there is no set rule for this. Some experts recommend creating one asset every month or even a week, especially if you have a content-heavy marketing strategy.
However, the key is consistently creating high-quality content that engages and resonates with your audience. And if you can create multiple linkable assets regularly, that is even better!
Note: These things require a lot of time and effort, but the results will be well worth it. So, have patience for your results.
Final Thoughts
As you can see, there are a variety of linkable assets that can help you build links. Whatever linkable asset you want to create, there is something for every audience.
If you have any questions related to linkable assets, then feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂
